Feature Story

What St. Luke’s did well
What St. Luke’s might have done better
Not Mayo? No matter—smaller labs go molecular Karen Lusky

• Spent time planning structure and layout.
• Gathered input from literature, clinicians, clients, and market.
• Partnered individuals with science, clinical, business, and marketing expertise.
• Selected assays using all perspectives.
• Had staff that understood perspectives.
• Collaborated with vendors; avoided one-trick-pony formats.
• Educated clients through personal conversation and newsletter.
• Set short-term flexible goals, long-term definite goals.
• Made its own decisions.